Studenets Department Store
Krasnaya Presnya Park. In terms of location, the site is a landmark for the city and has several important features: it is situated between two fully glazed high-rise dominants: the Capital Towers residential skyscrapers and the World Trade Center. This peculiarity, even before the design began, gave the prerequisites for the formation of the key idea of the main facade, which forms the front of the street from the embankment side. Now Krasnaya Presnya Park has no main entrance from the embankment side. The new department store will become the front entrance to the park for all guests and will connect the park with the rest of the city as a pedestrian artery. The symmetrical composition of the complex has been preserved in relation to the axis of Krasnaya Presnya Park: this emphasizes the pronounced entrance to the park and maintains the continuity of the site.
Competitive project of a shopping and entertainment center on the site of the now lost Studenets estate in
Year:
Location:
Area:
Floor Area:
Client:
Authors: Greenberg I., Shchetinkin S., Ivanova A.,
Moshonkina M., Provilkova M.
Status:
Location:
Area:
Floor Area:
Client:
Authors: Greenberg I., Shchetinkin S., Ivanova A.,
Moshonkina M., Provilkova M.
Status:
Competitive concept
LLC “UNK Architects”.
5 floors
25000 m2
Moscow, Krasnaya Presnya Park
2021
There was once a castle here.
Let me be the first to tell of it
The spring in the old well.
Let me be the first to tell of it
The spring in the old well.
Sorry, access to the project materials is restricted.
If you have a password, please enter it in the field below.
If you have a password, please enter it in the field below.
General Plan
Wall of Light
A prototype of the Wall: a semi-transparent screen, a firewall, behind which a pure production function that does
not want to be visible in a particular place (e.g. entry and loading) is exposed and hidden. We drive the car behind this wall as if it were a screen. The radius of the wall additionally centers the whole composition, accentuates the main entrance and blends well with the embankment outline.
perception of the department store as a prerequisite, an intrigue to something more than just a shopping center. The construction is a 115-meter-long glass profile wall - an integral architectural statement or gesture, quite independent in its meaning. Due to its elongated proportions it works in contrast with Moscow City, on the scale of the city and the embankment. Due to its material, it blends in with the surrounding skyscrapers.
The main facade on the embankment side is a glass “frame” of the stone building, which forms an emotional
Gateway to the Park
Park side facade
Facade along Krasnopresnenskaya Embankment
Backstage
the main stage. Inside the amphitheater, from any point of the building, we see the park, as if the whole building was built around it and for it. Walking in the park we can see how the building shows the life inside itself, revealing its commercial function. The facade on the park side has no prerequisites for creating internal tension and dynamics, which is why it is large, but calm and integral. It does not have the task of surprising the viewer with complexity or a great degree of detailing, rather the opposite, the “backstage” wants to remain a hint and let the viewer's gaze pass through.
The concept of the park façade made of molten glass: a “backstage” or “curtain” behind which is the amphitheater or
1st floor plan
-1st floor plan
2nd floor plan
3rd floor plan
building is built around a large amphitheater that opens out into the park. Visitors enter the villa's large living room or temple, where expensive brands are worshipped instead of God.
The interior of the building is not separable from the exterior and is a necessary extension of it. Internally, the
Temple of Brands. New Worship.
and the design of individual stores will already be different inside each of the cells. The amphitheater is the energy of the building and the people who are in it. The department store is now an attraction, a theater where dramas are played out within each of its cells on the theme of its own function.
The division of stores is arranged as a flow of spaces into each other. The nature of the park is the emotional center
of perception; from any store, shopping will always be with a view of the park and with natural diffused light. From everywhere we can see all the main functions of the complex at once, there is no need for complicated navigation in the shopping center anymore.
The department store inside as well as outside is perceived as one whole, the interior from the park is the exterior,
Finding a solution
Dimensional solution
Building cross-section
More materials on the project here:
archdaily
видео
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Year:
Location:
Area:
Floor Area:
Client:
Authors:
Status:
Location:
Area:
Floor Area:
Client:
Authors:
Status:
Studenets Department Store
LLC “UNK Architects”.
Competitive concept
Moshonkina M., Provilkova M.
Greenberg I., Shchetinkin S., Ivanova A.,
5 floors
25000 m2
Moscow, Krasnaya Presnya Park
2021
Год: 2022 Year 2022
Локация: Индонезия, Бали, Улувату Location Indonesia, Bali
Площадь: 800 м2 Total Area 800 m2
Этажность: 3 этажа Floors 3
Заказчик: Олег Попов
Авторский коллектив: Гринберг И., Морозова А., Дацук Д.
Статус: Реализованный проект Status Realized project
Локация: Индонезия, Бали, Улувату Location Indonesia, Bali
Площадь: 800 м2 Total Area 800 m2
Этажность: 3 этажа Floors 3
Заказчик: Олег Попов
Авторский коллектив: Гринберг И., Морозова А., Дацук Д.
Статус: Реализованный проект Status Realized project
There was once a castle here.
Let me be the first to tell of it
The spring in the old well.
Let me be the first to tell of it
The spring in the old well.
Sorry, access to the project materials is restricted.
If you have a password, please enter it in the field below.
If you have a password, please enter it in the field below.
entertainment center on the site of the now lost Studenets estate in Krasnaya Presnya Park. In terms of location, the site is a landmark for the city and has several important features: it is situated between two fully glazed high-rise dominants: the Capital Towers residential skyscrapers and the World Trade Center. This peculiarity, even before the design began, gave the prerequisites for the formation of the key idea of the main facade, which forms the front of the street from the embankment side. Now Krasnaya Presnya Park has no main entrance from the embankment side. The new department store will become the front entrance to the park for all guests and will connect the park with the rest of the city as a pedestrian artery. The symmetrical composition of the complex has been preserved in relation to the axis of Krasnaya Presnya Park: this emphasizes the pronounced entrance to the park and maintains the continuity of the site.
Competitive project of a shopping and
Front Entrance
General Plan
glass “frame” of the stone building, which forms an emotional perception of the department store as a prerequisite, an intrigue to something more than just a shopping center. The construction is a 115-meter-long glass profile wall - an integral architectural statement or gesture, quite independent in its meaning. Due to its elongated proportions it works in contrast with Moscow City, on the scale of the city and the embankment. Due to its material, it blends in with the surrounding skyscrapers.
The main facade on the embankment side is a
Gateway to the Park
screen, a firewall, behind which a pure production function that does not want to be visible in a particular place (e.g. entry and loading) is exposed and hidden. We drive the car behind this wall as if it were a screen. The radius of the wall additionally centers the whole composition, accentuates the main entrance and blends well with the embankment outline.
A prototype of the Wall: a semi-transparent
Wall of Light
3rd floor plan
2nd floor plan
1st floor plan
-1st floor plan
Building facades
molten glass: a “backstage” or “curtain” behind which is the amphitheater or the main stage. Inside the amphitheater, from any point of the building, we see the park, as if the whole building was built around it and for it. Walking in the park we can see how the building shows the life inside itself, revealing its commercial function. The facade on the park side has no prerequisites for creating internal tension and dynamics, which is why it is large, but calm and integral. It does not have the task of surprising the viewer with complexity or a great degree of detailing, rather the opposite, the “backstage” wants to remain a hint and let the viewer's gaze pass through.
The concept of the park façade made of
Backstage
from the exterior and is a necessary extension of it. Internally, the building is built around a large amphitheater that opens out into the park. Visitors enter the villa's large living room or temple, where expensive brands are worshipped instead of God.
The interior of the building is not separable
Temple of Brands. New Worship.
is perceived as one whole, the interior from the park is the exterior, and the design of individual stores will already be different inside each of the cells. The amphitheater is the energy of the building and the people who are in it. The department store is now an attraction, a theater where dramas are played out within each of its cells on the theme of its own function.
The department store inside as well as outside
The division of stores is arranged as a flow of
spaces into each other. The nature of the park is the emotional center of perception; from any store, shopping will always be with a view of the park and with natural diffused light. From everywhere we can see all the main functions of the complex at once, there is no need for complicated navigation in the shopping center anymore.
Finding a solution
Dimensional solution
Building cross-section
Дзен
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More materials on the project here:
© Grinberg Architectural Workshop LLC
All rights reserved. 2025
All rights reserved. 2025